The New Diplomacy

In this blog I will give my opinion on question: what is the most important aspect of New Diplomacy? At some points my opinion is similar with author Royce J. Ammon, therefore I would like to highlight some of these points. Ammon in his book Global Television and the Shaping of World Politics, argues that globalisation have affected the way diplomacy is conducted in three ways: “first, by displacing traditional methods; second, by increasing the diplomatic influence of non-traditional sectors; and third, by accelerating diplomacy’s pace.” Today`s diplomacy by Ammon is called “Telediplomacy” and argues that television plays significant role in shaping politics. Government`s eyes in this era is focused on mass media, simply because it is going on to many things all over the world, and it is not possible to rely only on own sources of information. Another complexity is brought by advanced telecommunications, that Diplomat`s public statements could have impact all over the world therefore public speeches should be carefully given, that would be acceptable for wide audience. As US Secretary of State Colin Powell said that officials speaking publically are speaking with five audiences at the same time (local, foreign, allies, enemies, etc.) And there is the point where comes most important aspect of New Diplomacy - Public Diplomacy, which seeks to give understanding about culture and values of particular state for people abroad. And this is the key to the long term security and stability. History showed us that lack of Public Diplomacy could lead to the disastrous events such as 9/11, which happened because of growing anti-American sentiments especially in the Middle East, and the most advanced military power in the world was not able stop this. Therefore most important aspect of New Diplomacy is Public Diplomacy.