Impressions of New Diplomacy

I believe that the most important aspect of the new diplomacy is the way diplomacy is now supported with other means at a state’s disposal in order to achieve maximum results. A state’s effort to shape the public opinion of another state in order to create its favourable image is one such exercise, as in the absence of public support, the diplomacy can’t yield its desired results. The use of Information and Communications Technology to reach the desired audience is perhaps one of the most effective way of promoting a state’s agenda. A network of TV and Radio stations operating in different languages is used as tool to affect the public sentiment of a particular state. This dissimation of information using the modern means of Information Technology plays a key role in the operation of diplomacy. In addition to this, the emergence of non state actors such as NGO’s has also transformed the way diplomacy is now conducted. These NGO’s often do the spade work in promoting a state’s agenda and pave the way for a subsequent diplomacy. There has also been an issue of these NGO’s undermining a state’s sovereignty and its evident from their activities in various parts of the world. All these developments have made the new diplomacy more challenging and has transformed the way diplomacy is now conducted.