The most important aspects on new diploamcy

Based on the seminar discussions and according to my research I found public diplomacy the only amenable form of new diplomacy which can only have positive aspects if it is carried out responsibly. The most popular example of using public diplomacy tools successfully was the Cold War, where the US did not apply hard power but stick to using influence on foreign publics in order to cooperatively defeat communism. In those times broadcasting, media, positive propaganda-the instruments of public diplomacy- helped towards ending the long battle of ideologies. As we can see public diplomacy is not that new, only the technology which is used in order to make public diplomacy more efficient. In the raising age of technology when the interaction between the public and diplomats is a matter of few seconds by using the internet makes public diplomacy matter more than ever. Although it is a very important sector of today’s world we must not forget that public can be sometimes irrational; therefore the governments are taking them at arm’s length. In order to professionalize the relationship, new diplomacy is increasingly relying on NGO’s and other non state actors. I believe that the reputation of NGO’s is increasing in a positive way (because of their structure and possibly because they are not profit driven etc.) therefore the states are more willing to include them in diplomacy. To comment also on multilateral diplomacy, I believe that states should bare in mind that globalization and the interconnectedness are around making states rely on each other, however some of the traditional diplomacy aspect like representation or traditional embassies should not be abandoned. Building personal relationships, trust, and reputation especially in this impersonal era is remaining to be a very important part of diplomacy, whether it’s public, multilateral or traditional.